Introducing We are Kingston, our new marketing campaign for Kingston town centre
Supporting the town and driving footfall has never been more important. So we’re running a new creative campaign that captures the resilience, kindness, and pride our town has shown through these tough times.
Above all, the We are Kingston campaign celebrates you: the people who make our town the vibrant, thriving, diverse centre that visitors and residents alike know and love.
The market stall punters,
The water babies,
And the lunching ladies.
We’re the connoisseurs. The local entrepreneurs.
We’re the groovers and shakers, the menders and the makers.
We’re foodies.
The ones dressed to impress.
And we’re the riverside, refreshed.
Kingston is all the people who live in it,
and all the people who visit.
Come and make Kingston your own.
Rediscovering Kingston
We are Kingston focuses on three things:
Storytelling
Showcasing our community and pride in Kingston
The bespoke compositions feature our members, showing the character of their business and giving us an opportunity to get to know them more.
Informing
Encouraging visitors and residents alike to support local and rediscover their town
The We are Kingston creative also supports shopping local by championing the smaller brands and local businesses that are integral to our unique community.
Engaging
Creating a sense of togetherness with our members, residents, and visitors
We’re also running features and interviews with our members’ to show their passion for the town.
